Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous platforms is a daily battle for eCommerce marketing experts. As personal privacy guidelines obtain more stringent and web browsers limit tracking capacities, precise data becomes harder to record.


Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy tools. That's why marketing professionals are turning to server-side monitoring services like Meta's Conversion API.

Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the problem of accumulating and refining user info off the client's web browser. This brings about better performance, improved individual experience, and the capability to abide by information personal privacy laws.

By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and provides more control over what data is shared with each vendor.

It also enables businesses to categorize data attributes based on purpose and legal premises, that makes it less complicated to follow information personal privacy regulations. Nonetheless, carrying out S2S Tracking needs a big investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller sized brand names. In addition, the first configuration can be taxing. Nevertheless, once the system is running, it can provide accurate data to all advertising and marketing networks in real-time.

Benefits of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming associates to enhance campaigns, decrease wasted advertisement invest and boost ROI. It also offers superior precision and dependability compared to Pixel Monitoring which is why it's the recommended technique for many affiliate systems, networks and marketing professionals.

Pixels are simple to set up as they just need a piece of HTML code in the conversion web page, nonetheless they are typically limited by internet browser constraints (e.g. cookie-blockers and Safari ITP) leading to inaccurate monitoring and much less accurate acknowledgment. On top of that, pixels can be quickly blocked by ad-blockers, bring about privacy concerns for customers. S2S is a much more reliable and exact tracking approach that gets rid of cookie-based limitations and makes sure user information security while additionally supplying enhanced protection functions for fraudulence prevention. This makes it a great selection for high-stakes campaigns and application installs where a precise conversion matter is important. S2S can additionally deliver extra accurate acknowledgment data for mobile projects and ad shipment.

Drawbacks of S2S Pixel Monitoring
Pixel tracking functions by positioning a piece of HTML code on your internet site that sends information to the ad platform. It's reasonably very easy to set up but is prone to safety risks like being obstructed by advertisement blockers and being inaccurate due to internet browser settings like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).

Server-side tracking bypasses these constraints by sending conversion info straight from the analytics platform's server to the customer's device. This enhances monitoring accuracy and allows services to capture offline conversions such as telephone call or in-store purchases. Server-side monitoring is also a lot more safe and secure and helps services follow strict data defense regulations like GDPR or CCPA.

As privacy plans come to be extra restricting and browsers limit tracking capabilities, online marketers need a much better method to check their projects. This is why a lot more marketing experts are changing far from pixels towards innovative analytics server-side monitoring.

Verdicts
Server-side monitoring is the means to go with data-driven advertising and marketing. It bypasses browser restrictions, ad blockers, and privacy setups to accumulate and send out real-time conversion information to analytics systems. It is a lot more trusted, safe and secure, and exact than pixel monitoring and uses services a lot more control over their data collection processes.

With ad blocking and privacy regulations mobile deep linking software obtaining extra stringent, marketing professionals are trying to find options to conventional pixel tracking. Server-to-server tracking is one alternative that gives substantial advantages over pixel tracking. It's more durable, future-proof, and permits you to catch a larger quantity of conversion information throughout platforms. However, it requires a substantial financial investment in facilities and technical knowledge. Thankfully, solutions like RedTrack deal prefabricated servers that can integrate with significant analytics platforms without the need for extensive growth resources.